How To Use Retargeting To Get More Clients And Close More Sales

Did you ever feel like a certain product or service just keeps chasing you? You look for a portable grill or an electric drill and before you can think twice, you feel like your Internet feed gets flooded by the same ads over and over again.

This is called "retargeting", and it's a shame that it isn't used to it's full potential. Not only is there a way to use this more efficiently, if used properly, it will give you some of the best return on invest on your marketing budget.

Let me show you how to use this concept in a way that doesn't annoy your prospects.

This Slightly Fancy Term Will Make You More Money

Unless you don't sell soft drinks or ice cream, your clients don't just randomly buy from you. There's always a period where your prospects weigh their options, called lead up time.

A fancy term for this is "customer journey". (It always felt a little bit over the top to me, but fine - we'll run with it).

Why You Should Care About This Stuff

I've laid out the rough process for almost every product or service: 1. Prospect becomes aware of a problem or need.

2. Prospect decides to do something about it.

3. Prospect looks up possible options and solutions.

4. Prospect picks an option and checks out different suppliers.

5. Prospect buys from a supplier.

Pretty simple, right? Why would we even care about this stuff?

Because the sooner you can get in front of a prospect... the higher the chances of converting them into a customer and the less it costs you to make a sale. Truly a win-win-win situation.

Let this run through your head.

If your offer finds them at stage 5, you enter the race pretty late.

Best-case scenario is that your offer gets to them at stage 3. They start looking for solutions and

BOOM, there you are.

The good part? If you do marketing right and follow the upcoming advice on this blog, chances are pretty high they find you at stage 3.

The bad part? The average attention span of the modern human is horrendous, so the chances of them remembering you later on after they click away are diminished.

Let's fix that.

Solving The Attention Span Problem

If you would be the only supplier for your product or service and the only person that was able to talk to them at any time they had any questions about it... you'd probably be able to turn them into a customer.

Retargeting lets you do almost exactly that. Especially if you use it strategically.

Instead of annoying them with the same ad over and over again, we're going to do something else.

We're showing them new information and content they haven't seen before. Maybe we record several different videos, each highlighting something crucial that your future client needs to know.

Useful info that actually helps them.

Afterwards we retarget the people that showed interest in our ads, showing them information and providing value, long before money changes hands.

Exploiting The Reciprocity Reflex (in a good way)

If someone does you a favor without asking you something in return... what's your first reaction?

Probably these two things pop up in your head.

1. Why is this person helping me? What is he trying to get?

Common sense. But once you ascertain that he doesn't want anything in return, something else crosses your mind.

2. This person did me a favor. I now "owe" him something.

Doesn't mean you will help him carry boxes when he changes homes.

But there is something in your mind that says: "This person did something for me. If there is a way I should return the favor."

Reciprocity is built into our psyche. And we can use it in a good way when we do our marketing.

Here comes the "trick": We do them a favor by actually helping them.

Who would've thought?

But it works. And it makes the whole sale so much easier.

There's no need for "hard selling" them, as by the time they come to you they already think highly of you! Because you provided value for them when they needed it.

Now that you've learned about this concept, try and experiment with retargeting and see how this works out for you. Think about how you can implement this in your business.

Best regards,

Maik

P.S. Are you curious about how I handle this part of advertising for my customers? Do this:

Get in touch with us via the link below. If we're a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I'd do differently and discuss it with you in depth on a call.

No cost, no annoying sales tactics. Because both of us have better things to do.

Sounds good to you? Then fill out this form: https://www.mj-marketing.at/en/loslegen

P.P.S. Noticed how I used this article as an example for this concept? Now go out and use it yourself to get ahead of your competition.